There are a lot of things that go into running a successful business, but the reality is, some things are critical must-have’s and others simply are not. With that said, maybe you’ve thought about whether you need a business website. Perhaps you have a site that’s dated, and it’s seen better days. The questions are, how vital is it to have a website, and if you have an older site, how important is it to update your site?
Internet access is no longer a fad. Thankfully, it’s here to stay, even in remote areas. The numbers are staggering when you consider the number of Internet users is estimated to be 4.35 billion worldwide. That’s literally more than half of the world’s population.
That said, let’s shed some light on the issue of whether your business needs a website so you can get some clarity.
The first question you must ask yourself is, “Does my competitor have a website?”. The reality is, if you’re in business, you have competition or there’d be no demand for your services. So yes, this is where you need to look at your competition and do one better than they’re doing. You’re not in this to play nice. You’re in it to win. You need to, by any means necessary, STAY AHEAD OF YOUR COMPETITION.
Another vital thing is whether your competitor or your industry uses social media. We can help with this question. Unless they’re stuck in a time warp, the answer is an undeniably, yes. Social media is an essential element to marketing any business or service. It’s where you’ll find potential customers or clients, so it’s exactly where you need to be to grow your business.
Next question is whether your business is on Google. This isn’t optional. It’s mandatory if you want to stay competitive. The old way was a listing in the local phone book, but phone books are dinosaurs and so is the antiquated Yellow Page listing. Truthfully, that’s not a bad thing, although the rates for the Yellow Pages were outrageous and restricted to a small local area. Google allows your business to have a prominent listing and receive global visibility. That alone, when it’s done right, allows for exponential growth and boundless parameters.
Another factor to think about is, can you currently generate in-bound leads. In order to thrive, every business needs current customers or clients and a continual infusion of new ones. Unless that happens, it’s impossible for a business to excel. A website that’s done well is the equivalent of having a 24/7 salesperson who is excited to promote your products and services.
The last thing is having the means for people to easily contact you to employ your services or get information about your business.
That’s the gist of it, and when you consider the totality of the factors, it’s a decidedly “YES”! Yes, you absolutely need a business website to get the word out about your services, grow your business and stay leaps and bounds ahead of your competition!
Easy-peasy right? Not exactly, but don’t worry. That’s where we come in. At Concepts Media Works, we have a team of gifted website designers that will take care of the hard part. We’ll take your vision and transform it into a dynamic professional website that looks great and gets results. CONTACT US TODAY to learn more or get started!